Forward Momentum in China

Written by: Christine Hou, Head of Strategy, UM China

Photo by zhang kaiyv on Unsplash

In the global version of the Outlook 2021 report, a key tension was identified between those who want to capitalize on the “forward momentum” towards digital transformation accelerated by the pandemic, and those who wish to return to the way things were down before, as the driving force for the digital landscape over this new decade. This tension can also be found in the Chinese market, albeit with a different set of approaches and manifestations, compared to the rest of the world.

During the last Chinese New Year, China was in…

Christine Hou

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